Tuesday 19 November 2013

Google+: Great Social Media Marketing Tool

What we all do when we want to search for any information?

Everyone has one answer and that is Google!. A strong presence on Google+, is result into a definite advantage. As Google says, Google+ is now more than just a social media marketing platform. It now has integrated with other products from the Google such as Google+ Communities, YouTube, Hangouts, Google Local and Reviews, Google Analytics, and Google Mobile to provide a single window platform that can have a significant impact on your SEO.

How can you take benefit of Google+?
  • Create a profile page on Google+ to let Google know of your existence. While there is no stated preference, there is enough evidence to show that Google does favour content hosted on its products when throwing up search results.
  • Create backlinks to your website, blog, and LinkedIn pages using Google+. Also ensure that these links can be shared by your profile visitors.
  • Upload content and make it shareable on Google+. The number of shares you can manage the better it is in terms of SEO for your profile.
  • Build the appropriate connections. The Circles offered by Google+ helps segregate your contacts. By this tool you can use to employ targeted messaging and relevant communications.
Contact your local WSI Consultant to get help and the right advice on how you can leverage Google+ to your professional advantage.