Advantages of Local Search Marketing

Do you know why a local search is important to your business?

There are two advantages of local search in Halifax:

Higher Search Engine Rank:
It’s not easy to appear at the top of the list for “seafood restaurants.” But appearing near the top for “seafood restaurants in Toledo” is achievable. The more specific you can get your keyword phrases, the better you can be found and rank higher.

Extremely Targeted Audience:
Local searches focus on targeted audience This can easily convert to sales as people are searching for specific services or products in specific locations.

How Can You Take Advantage of Google Plus In Social Media Optimization

Where do we all go when we want to search for information?
Google. Where else? No other search engine today comes even close. A strong presence on Google+, is therefore, a definite advantage. However, as Google says, Google+ is now more than a social media optimization platform. It has integrated various other offerings from the Google stable such as YouTube, Google+ Communities, Hangouts, Google Local and Reviews, Google Analytics, Google+ Ripples, and Google Mobile to provide a single window platform that can have a significant impact on your SEO.

How can you take advantage of Google+?

• Build a profile page on Google+ to let Google know of your existence. While there is no stated preference, there is enough evidence to show that Google does favour content hosted on its products when throwing up search results.
• Create backlinks to your blog, website, and LinkedIn pages using Google+. Also ensure that these links can be shared by those who visit your profile.
• Upload content and make it shareable on Google+. The more shares you can manage the better it is in terms of SEO for your profile.
• Build the right connections. The Circle function offered by Google+ helps segregate your contacts. This is a valuable tool you can use to employ targeted messaging and relevant communications.

Contact your local WSI internet marketing consultants Halifax to get help and the right advice on how you can leverage LinkedIn and Google+ to your professional advantage.